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| Heading 1 | Insurance company | Bank | Comparison website | Self-confident |
|---|---|---|---|---|
| One clear product - everything in 1 place | No | No | No |  |
| Wide coverage | Sometimes | No | No | Row 2, Column 5 |
| 100% online | Sometimes | Sometimes | Yes | Row 3, Column 5 |
| Heading 1 | Insurance company | Bank | Comparison website | Self-confident |
|---|---|---|---|---|
| One clear product - everything in 1 place | No | No | No | |
| Wide coverage | Sometimes | No | No | Row 2, Column 5 |
| 100% online | Sometimes | Sometimes | Yes | Row 3, Column 5 |